The market
Understanding the Eye
Care Market
Millions of people experience daily eye discomfort caused by dry eye disease, contact lens irritation, or infections like pink eye. These conditions are more than just common — they represent massive, fast-growing market segments with increasing consumer demand for effective, accessible relief. As screen time, environmental exposure, and eye care awareness rise globally, so too does the need for innovative, clinically supported eye health solutions.Â

Artificial Tears+ (AT+):
GTM PARTNERS:

DISTRIBUTION PARTNERS:
4K OPH/OD Accounts
CL Rewetting Drops (CLRD):
GTM PARTNERS:


Additional OD Contact Lens fitters
+15K OD Accounts
Pink Eye Drops (PE):
Customer:
- Parents/Patients
- PEDs/PCPs
Go to market strategy:
GTM PARTNERS:


Retail Pharmacy
+15K Stores