The market

Understanding the Eye
Care Market

Millions of people experience daily eye discomfort caused by dry eye disease, contact lens irritation, or infections like pink eye. These conditions are more than just common — they represent massive, fast-growing market segments with increasing consumer demand for effective, accessible relief. As screen time, environmental exposure, and eye care awareness rise globally, so too does the need for innovative, clinically supported eye health solutions. 

Artificial Tears+ (AT+):

Customer:

Go to market strategy:

GTM PARTNERS:

DISTRIBUTION PARTNERS:

4K OPH/OD Accounts

CL Rewetting Drops (CLRD):

Customer:

Go to market strategy:

GTM PARTNERS:

Additional OD Contact Lens fitters

+15K OD Accounts

Pink Eye Drops (PE):

Customer:

Go to market strategy:

GTM PARTNERS:

Retail Pharmacy

+15K Stores

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*Disclaimer: All images, renderings, and visual representations of our eye drop products are conceptual and may not reflect the final design.

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